Piracy is hitting video streaming providers hard…but they are fighting back
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During the COVID-19 global health crisis, video piracy rose alarmingly. In the last seven days of
March 2020, there was a 43% spike in Americans visiting piracy movie sites compared with the last
seven days of February 2020.
Piracy is now a billion-dollar industry in the US, according to a recent report from Digital
Citizens Alliance and NAGRA. Globally, it’s an even more substantial issue. To put things in
perspective, the average streaming provider loses 20%
in potential revenue to piracy.
The impact of piracy extends beyond just the revenues of service providers. Video piracy also
impacts consumers by compromising the devices being used to view pirated content. About one in
every three pirate sites infects users with malware or other harmful code.
Putting an end to piracy
With video piracy worsening and revenues being lost, the industry is stepping up its game to
impede the efforts of pirates. Last year, Modbro, the world’s largest pirate video streaming app
with more than 100 million users, was shut down. The Spanish National Police blocked 20 web
domains and servers and arrested four individuals. Investigators estimated that the overall
illegal profits from Modbro had reached more than 5 million euros.
The US government recently passed a new law that makes large-scale streaming piracy operations
subject to felony prosecution to help reduce video piracy. In addition, a group of more than 70
Chinese film and TV makers last year called on short video platforms to remove content being used
without authorisation, or legal actions would be taken.
The streaming industry is embracing advanced solutions to fight against piracy, including more
restrictive DRM and encryption. Techniques such as watermarking and fingerprinting also play an
important role in protecting digital media content.
CM|IP debate will shine a spotlight on piracy challenges and solutions at NAB Show 2022
By some estimates, the annual cost of content piracy to the media industry will hit $52 billion by
2023. Even as video delivery moves increasingly to the Internet, content piracy is still a major
problem with a detrimental impact on artists, studios and, ultimately, consumers through offset
costs.
At NAB Show 2022, Connected Media|IP (CM|IP) will host a panel debate on piracy, looking at the
role of anti-piracy measures and content security best practices. The debate – ‘The battle
continues – reducing content piracy in the Internet era’ – takes place on Sunday 24 April from
16.20-17.00 in the CM|IP Debate Theatre.
This CM|IP panel will bring together experts from across content security to look at the current
state of the market and examine the emerging trends that content owners and operators need to
consider. It will also look at the legal and technological avenues that can protect IP and examine
the role that the wider industry can play in making content available for monetisation.
During NAB Show 2022, you can also check out technology demonstrations of the latest anti-piracy
solutions on the CM|IP show floor.
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Don’t miss out!
Connected Media|IP is offering visitors to NAB Show 2022 a FREE registration by using Code
LV7258
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Exhibitors include
We have some amazing exhibitors lined up for 2022.
Aldea Solutions • Alpha Networks • AlphaOTT • Axinom • Bitmovin • BLUE
ELEMENTS • Broadpeak • castLabs Inc. • Cisco • Digital Element • EKT
• Fincons Group AG • Flowics • iSIZE • KenCast, Inc. • Kontron, Americas
• Laminar Global Limited • Lightcast.com • LTN Global • Media Access Services
• MEDIAGENIX Corporation • MediaMelon, Inc. • Mistserver • MwareTV •
nanocosmos • Nextologies Limited • NPAW • Otter Video Inc. • Phenix Real Time
Solutions, Inc. • Qarva • Qencode • Qvest Group GmbH • RSTOR • Setplex
• StreamShark • Synamedia • Talamoos • Telstra • The Video Call Center
• THEO Technologies • Tulix Systems • Unified Streaming • UPCOM Technologies
Inc. • Velocix • Viaccess-Orca • Vicuesoft • Videon • VisualOn Inc •
VoiceInteraction • Whip Media Group • Witbe • Wolftech Broadcast Solutions •
Zappware nv • Zixi
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