Subscriptions

Subscriptions come in many different forms: issue-based, time-based, single item, bundles, print, digital, online, app, individual subs, group subs, multiple currencies. Circdata is expert in them all, at the very cutting edge of technology, and has a solution for every publisher.

Using the shopping cart within Circdata’s Fusion platform a publisher, or Circdata’s staff, can easily create products, join products together to create packages, determine how the revenue is to be divided between the products and set the product duration based on a number of days or issues. Packages can contain print, digital and online elements. Trial subscriptions via pro-forma invoice are supported, as is direct debit, continuous credit card authority and automatic renewal.

Subscriptions can then be purchased for an individual, by a donor for someone else, in multiples or for groups of people, with online access controlled based on login, site, IP or IP range.

Fusion supports multi-effort renewal series including by email, letter and by telephone via its integrated telemarketing module. Marketing emails can also be automated, based on the number of issues or days remaining in a contract and excluding, for example, orders placed by subscription agencies or VIP contacts whose renewal is carried out face-to-face or by telephone.

Customer-facing shopping carts can be created with links directly to Fusion enabling subscribers to self-manage, renew online and indicate contact preferences. These carts can be brand-specific or can allow a publisher to promote an entire portfolio of products via a single cart to maximise up-sell and cross-sell opportunities, including the sale of merchandise. Gift vouchers can be redeemed and offer codes recognised.

A suite of reports provide transactional and financial analysis for publishing teams and Circdata offers consultancy on subscription marketing.

Call Circdata today on +44 (0) 1635 869868 or email [email protected] to discuss your requirements and find out how we can help.