Fusion

Fusion is Circdata’s subscriptions platform, comprising order processing functionality, a marketing database, a shopping cart, an email marketing solution, a telesales module and comprehensive reporting. Accessed via the web, it forms the basis for all of Circdata’s services and provides publishers with direct access to their own data 24/7.

Publishers operating internationally or selling complex time-based packages choose Fusion as it is able to handle payments in multiple currencies and with varying tax rates, collating all transactions to provide detailed analysis of orders placed, monies collected and revenue to be recognised in a publisher’s P&L.

Reporting is a particular strength of Fusion with a suite of standard and bespoke reports – all in Microsoft Excel for ease-of-use – such as time-based revenue reporting for finance, a ‘Key Facts’ report for management, ‘Lifetime Value’ reports for the marketing team and year-on-year comparative reports. Fusion’s dashboard is also highly configurable and can provide at-a-glance metrics analysing subscription levels, order volumes, demography and contact options across a portfolio.

Circdata also offers integration with a number of third-party solutions including Adestra, SmartFocus, Salesforce, Drupal, eZ Publish, Liferay, Webvision and FastStats, together with a willingness to integrate with further platforms. This allows Circdata to create a Big Data solution for publishers that produce cross-platform content, or who engage with their customers across different channels and wish to bring that data into a single platform to permit analysis, measure engagement and drive sales.

Call Circdata today on +44 (0) 1635 869868 or email [email protected] to discuss your requirements and find out how we can help.