Apteco FastStats

FastStats is Circdata’s premium analytics platform, provided to businesses in partnership with Apteco and offering sophisticated visual data and campaign management tools designed to handle very large datasets.

With Circdata’s Fusion platform acting as middleware to collate data from the range of software solutions preferred by the data owner, FastStats allows users to interrogate contact and transactional data using drag and drop in a familiar Microsoft Windows environment, quickly profiling customers and segments to derive insight, create automated marketing journeys, manage campaigns, measure return on investment and display findings via dashboards, detailed reports and charts.

Modelling is supported by a dedicated module which uses Predictive Weight of Evidence (PWE) scoring, decision trees and clustering to allow users to make swift, informed marketing decisions, identify a brand’s best customers and profile potential customers whose characteristics are similar to the most profitable or engaged customers.

FastStats makes even the most complex direct marketing campaign easy to implement, allowing users to plan, budget, measure and analyse direct and digital campaigns in a seamless analysis and marketing environment. FastStats provides the means by which the effectiveness of campaigns can be reviewed and optimised, with easy to design-and-implement personalised automated or trigger-dependent multi-channel marketing campaigns, using visual flow diagrams provided by the user interface.

Call Circdata today on +44 (0) 1635 869868 or email [email protected] to discuss your requirements and find out how we can help.