Data Intelligence

Leveraging a customer’s relationship with a brand requires data intelligence. Circdata’s solutions provide businesses with this actionable insight into their data universe, allowing a better understanding of customer behaviour, improved awareness of trends, increased ability to predict the response to an offer or new product, knowledge that can be used to drive greater revenues and engagement.

Whether a customer is viewed as a company, a site or as an individual, Circdata will work with the business to develop a set of agreed metrics and mine the available data to identify and assess the “best” customers – this could be customers with the highest net spend, the most profitable, those which have the greatest involvement with a brand, or those that the business can communicate with via the greatest range of contact channels – knowledge that can then be monetised.

Speed of response to an interaction is crucial. Circdata’s data solutions provide real-time reporting including analysis of sales, abandoned transactions and opt-ins, with automated response mechanisms that can be configured to encourage customers to complete a purchase, or make them aware of the entire range of products and services associated with a brand, and up-sell them at the point of contact when they are most focused on the brand.

Circdata offers consultancy to data owners to help increase their customer base using external datasets to overlay lifestyle, transactional and demographic data, model this against the existing data universe, and to create contact strategies to communicate with, and convert, prospects into customers.

Call Circdata today on +44 (0) 1635 869868 or email [email protected] to discuss your requirements and find out how we can help.